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W
Watermark:
A translucent logo that is embossed during the papermaking
process while the paper slurry is on the dandy roll. See
also dandy roll.
Weight: The relative darkness of the characters
in the various typefaces within a type family. Weight is
indicated by relative terms such as thin, light, bold, extra-bold,
and black.
White space: The space around the elements
in an layout allowing the viewer to rest before reading
more text and allowing the designer to arrange elements
to maximize impact. Designers LOVE white space.
Widow: A single word or two left at the
end of a paragraph, or a part of a sentence ending a paragraph,
which loops over to the next page and stands alone. Also,
the last sentence of a paragraph, which contains only one
or two short words.
Width: One of the possible variations of
a typeface within a type family, such as condensed or extended.
Word spacing: Adjusting the average distance
between words to improve legibility or to fit a block of
text into a given amount of space.
Wove: A smooth paper made on finely textured
wire that gives the paper a gentle patterned finish.
Wrinkles: The unevenly dried surface of
printed inks.
Writing paper: Another name for bond paper.
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