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M
Machine
finish: A paper finish that results from the interaction
of the paper with the Fourdrinier process as opposed to
post machine embossing.
Magnetic black: Black pigments containing
black iron oxides, used for magnetic ink character recognition.
Majuscule: A capital letter.
Make-ready: Paper that is used in the press
set-up process before the printing run actually starts.
Margins: The space around the outside of
all ad elements on a page including the "top,"
"foot," "outside" and "gutter"
margins. The "gutter" is the space between the
design elements and the binding, and the "outside"
is on the free side of the paper.
Marketing: Promoting a concept to or informing
a group of people about a specific service, opportunity
or product.
Mask: A photo negative or positive used
in the color separation process to color correct.
Masthead: The credit box, headed by the publication
name, that lists sponsors, editors, writers, designers,
illustrators, photographers, and others, along with the
publication office address, subscription and advertisinginformation,
etc.
Matte finish: A coated paper finish that
goes through minimal calendaring.
Miniscule: A lowercase letter.
Measure:
(NOUN) In typography, the length of a line, even if the
line is not filled with characters (such as a centered or
partial line), designated in picas. When the text is set
in columns,
the line length is called column measure.
Mechanical: A term used to describe finished
artwork that is camera ready for reproduction, including
all type, photos, illustrations, etc.
Mezzotint: For a halftone, a special screen that
produces connected, dusty-looking dots.
Miter limit: A value that determines when
two lines that meet at a sharp angle switch from a pointed
(mitered) joint to a squared-off (beveled) joint.
Moiré patterns: Undesirable wave patterns
that are created by conflicting dot patterns in an image.
A Moiré pattern is created when halftone screens
of two different frequencies are superimposed on an image.
For example, when you scan a halftone image, you see Moiré
patterns on your monitor because the original halftone screen
is different than the dots per inch (dpi) frequency of the
scanned image.
Moiré patterns can be damaging when they occur in
color separations. Set the screen angles and frequencies
of your halftone screen correctly to avoid this problem.
Monospaced type: A (typewriter) typeface in which
the amount of horizontal space taken up by each character
is the same.
Multimedia
/ interactive media: A compilation of visual images,
sounds, and text information for an electronic media presentation.
The visual images may be motion video, digital image capture,
or scanned art or photographic sources. The sound may be
recorded, or computer created or enhanced.
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