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way of viewing specific areas of a drawing that mimics the
way you might slide a piece of paper around on a desk
Pantone Color System:
Pantone colors are nothing but premixed inks, like premixed
paints at a paint shop. They are not blended combinations
of other colors like Process colors.
Page makeup: The assemblage of all the necessary elements
required to complete a page.
Paperboard: Any paper with a thickness
(caliper) of 12 points (.3mm) or more.
Papeterie: A high-grade soft paper used
for personal stationery because it accepts handwriting well.
Paragraph rules: Graphic lines associated
with a paragraph that separates blocks of text. Rules are
commonly used to separate columns and isolate graphics on
a page. Some desktop publishing programs allow paragraph
styles to be created that include paragraph rules above
and/or below the paragraph.
Parchment: A hard finished paper that emulates
animal skin; used for documents, such as awards, that require
writing by hand.
Pasteup: the process of preparing mechanicals -- in
traditional publishing, positioning and pasting type and
graphics on a board (and overlays). In desktop publishing,
page-assembly software enables the user to do electronic
The basic component from which objects are constructed.
A path can be open (for example, a line) or closed (for
example, a circle), and it can be made up of a single line
or curve segment or many joined segments.
press: A printing press that prints on both sides
of the page in a single pass.
The platemaking process where plates are coated with photosensitive
coatings and exposed to photo negatives or positives.
Photostat: A photographic print creating
an image using photography and electrostatic processes;
also called a stat.
Pica: A typesetting unit of measurement
equaling 1/6th of an inch.
(picture element): The smallest unit that a device can
address. Most often refers to display monitors, a pixel
being the smallest spot of phosphor that can be lit up on
Plate finish: Any bond, cover or bristol
stock with an extremely smooth finish achieved by calendaring.
PMT: Photomechanical transfer.
(Pantone Matching System): A standard color-matching
system used by printers and graphic designers for inks,
papers, and other materials. A PMS color is a standard color
defined by percentage mixtures of different primary inks.
Point: A measurement unit equal to 1/72
of an inch. 12 points to a pica, 72 points to an inch.
Positive: Film that contains an image with
the same tonal values as the original; opposite of a negative.
See also negative.
Ppi: Pages per inch.
Premium: Any paper that is considered better
than #1 by its manufacturer
In printing the four primary colors are cyan (blue), magenta
(red), yellow and black.
Printability: The quality of papers to
show reproduced printed images.
Printer font: High-resolution
bitmaps or font outline masters used for the actual laying
down of the characters on the printed page, as opposed
to display on the screen.
Process Color System:
With Process color printing, four colors are used (Cyan,
Magenta, Yellow and Black) to reproduce a virtually unlimited
array of colors. With this color system, you can have
virtually unlimited colors in your logo and not have to
Point size: Refers to the measurement
of a size of type. The point size of type is measured
from the top of the tallest ascender (the tallest letter)
to the bottom of the longest descender (the letter that
extends below the baseline).
Portable Document Format
(.pdf files): Is a file format designed to preserve
fonts, images, graphics, and formatting of an original
application file. Using Adobe Acrobat Reader and Adobe
Acrobat Exchange, a .pdf file can be viewed, shared, and
printed by PC, UNIX, and Macintosh users.
Portable Network Graphics
file format (.png files): Is an excellent file
format for lossless, portable, and well-compressed storage
of raster images. It takes up a minimum amount of disk
space and can be easily read and exchanged between computers.
The PNG format provides a replacement for the GIF format
and can also replace many common uses of the TIFF format.
Posterization: For a halftone,
the reduction of the number of gray scales to produce
a high-contrast image.
Process color: See four-color process.
Process color separation:
In commercial printing, used for reproduction of color
photographs. The various hues are created by superimposition
of halftone dots of the process colors: cyan (a greenish
blue), magenta (a purplish red), yellow, and black.
Proportionally spaced type:
A typeface in which the set width (horizontal space) of
characters is variable, depending on the shape of the
character itself and the characters surrounding it.
Proof: In commercial art and printing,
a mockup from the designer or the printer that allows
the client to review the final layout and make any necessary
changes before the final piece is printed, produced or
published on the web.
Pull quote: A brief phrase
(not necessarily an actual quotation) from the body text,
enlarged and set off from the text with rules, a box,
and/or a screen. It is from a part of the text set previously,
and is set in the middle of a paragraph, to add emphasis