of logo design and logos dates back to Greece in ancient
times. The word "logo" means a name, symbol or trademark
designed for easy recognition. Logo design history had it's humble
beginnings as a cipher consisting of a single letter, and later
a design or mark consisting of two or more letters intertwined.
The cipher may be either all the letters of a name, the initial
letters, or the surname of a person for use on stationery, business
cards, or elsewhere.
Many early Greek and Roman coins bear the monograms
or logos of rulers or towns. The most famous of these early logos
is the sacred monogram, which is formed by the conjunction of
the first two Greek letters of XR, S, T, O, and S; (Christ), usually
with the A (alpha) and O (omega) of the Apocalypse on each side
of the coin. The Middle Ages were extremely prolific in inventing
ciphers for ecclesiastical, artistic, and commercial use.
In the thirteenth century, logo design evolved
from simple ciphers to trademarks for traders and merchants. These
early examples of logo design includes masons' marks, goldsmith's
marks, paper maker's watermarks and watermarks for the nobility.
Other related logo devices are the colophons used for identification
by publishers and printers.
The emergence of the information age changed the face of logos
and logo design. Today, the general public has become increasingly
aware of visual symbols, especially those used as trademarks.
It is important that the company logo look professional. Company
logos are the face of the business, not only to the public, but
to its employees and the company itself. Logos have become the
front line of the company, the corporate identity.
The mark of a good logo is legibility and good brand recognition.
Because of the diversity of products and services sold by many
businesses today, the need for new, unique logos is even stronger.
Since logos are the foundation of a company's visual image, a first-rate
logo design is vital. A professionally designed logo is a must
for anyone who has a business or product that they want to promote
via any medium.
Here at LogoTree.com Design, our logo designers create
company logos that represent the forces that shape your company's
vision, creating a visual representation of your corporate philosophy
and attitudes. Our logos are distinctive, memorable
designs that project your rapidly growing, world-class business.
If you need more information about how to choose the right Logo
Design for your business feel free to contact us any time. Toll
free: 1- 866- 816- LOGO (5646)