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stitch: The binding of booklets or other printed
materials by stapling the pages on the folded spine; also
called saddle wire.
Safety paper: A paper that shows sign of
erasure so that it cannot be altered or tampered with easily.
Sans Serif: A typeface that does not have
serifs. Generally a low-contrast design. Sans Serif faces
lend a clean, simple appearance to documents.
The purity or vividness of a color, expressed as the absence
of white. A color that has 100% saturation contains no white.
A color with 0% saturation is a shade of gray.
Serif: Small decorative strokes that are
added to the end of a letter's main strokes. Serifs improve
readability by leading the eye along the line of type.
Satin finish: A smooth, delicately embossed
finished paper with sheen.
Scaling: The enlargement or reduction of
an image or copy to fit a specific area.
Scanning: A process that uses electronic
equipment to create a digital file from any original. BMC
can scan negatives and slides in all sizes, flat art pieces
Scoring: To impress paper with a rule for
the purpose of making folding easier.
Screen: Gray or other tint created by using
a percentage of a color
Screen font: Low-resolution (that is, screen resolution)
bitmaps of type characters that show the positioning and
size of characters on the screen. As opposed to the printer
font, which may be high-resolution bitmaps or font outline
Screened print: A photo print made by using
a halftone negative; also called a velox.
Connected, flowing letters resembling hand writing with
pen or quill. Either slanted or upright. Sometimes with
a left-hand slant.
Scum: Unwanted ink marks in the non-image
In a typeface, a counterstroke on letterforms, projecting
from the ends of the main strokes. For example, Times or
Dutch is a serifed typeface. Some typefaces have no serifs;
these typefaces are called sans serif.
width: In typography, the horizontal width of characters.
Typefaces vary in the average horizontal set width of each
character (for example, Times has a narrow set width), and
set widths of individual characters vary in typeset copy
depending on the shape of the character and surrounding
Sharpen: To decrease the dot size of the
halftone, which in turn decreases the color strength.
Show through: A problem that occurs when
the printing on one side of a sheet is seen from the other
Sidebar: In newsletter/magazine layout, a related story
or block of information that is set apart from the main
body text, usually boxed and/or screened.
Signature: A printed sheet with many pages
on it that is folded so that the pages are in their proper
numbered sequence, as in a book.
To slant an object vertically, horizontally, or both.
caps: Capital letters set at the x-height of the font.
Smoothness: That quality of paper defined by its
levelness that allows for pressure consistency in printing,
assuring uniformity of print.
Soft dot: An excessively large halo around
a dot in a photograph that causes a fringe that diminishes
the dot intensity.
A photographic image in which both blacks and whites appear
black, while midtones approach white.
Solid: Lines of type with no space between the lines
Spiral bind: A binding whereby a wire or plastic
is spiraled through holes punched along the binding side.
color separation: For offset printing, separation of
solid premixed ink colors (for example, green, brown, light
blue, etc.); used when the areas to be colored are not adjacent.
Spot color separations can be indicated on the tissue cover
of the mechanical, or made with overlays.
Spread: In a double-sided document, the combination
of two facing pages, which are designed as a unit. Also,
the adjacent inside panels of a brochure when opened.
elements: In page design, elements that repeat exactly
from page to page, not only in terms of style, but also
in terms of page position and content. The most commonly
used standing elements are page headers or footers, with
automatic page numbers.
Standoff: The amount of space between a clock of
text and a graphic, or between two blocks of text that wrap.
Step and repeat: A process of generating
multiple exposures by taking an image and stepping it according
to a predetermined layout.
Stet: A proofreader's symbol that is usually
written in the copy margin, that indicates that the copy,
which was marked for correction, should be left as it was.
In a typeface, the axis around which the strokes are drawn:
oblique (negative or positive) or vertical. Not to be confused
with the angle of the strokes themselves (for instance,
italics are made with slanted strokes, but may not have
Stock photography: Photographs of people
or things that can be purchased for use in print or on the
Storyboard: A series of small, rough sketches
that are used to plan the different story scenes in a video
production or advertisement. Each scene includes the script
and headlines that will be used.
Stroke weight: In a typeface,
the amount of contrast between thick and thin strokes. Different
typefaces have distinguishing stroke-weight characteristics.
Style sheet: In desktop publishing program, style sheets
contain the typographic specifications to be associated
with tagged text. They can be used to set up titles, headings,
and the attributes of blocks of text, such as lists, tables,
and text associated with illustrations. The use of style
sheets is a fast and efficient way to insure that all comparable
elements are consistent.
Subpaths: Paths that are part of one object.
A secondary phrase usually following a headline. Display
line(s) of lesser size and importance than the main headline(s).
Subscript: A character slightly smaller than the rest
of the font, set below the baseline; used in chemical equations
and as base denotation in math, and sometimes as the denominator
Superscript: A character slightly smaller than the rest
of the font, set above the baseline, used for footnote markers
and sometimes as the numerator of fractions.
Swatch: One of a series of solid-colored
patches used as a sample when selecting color. A printed
booklet of swatches is called a swatchbook. Swatch also
refers to the colors contained in the Color Palette.