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GRAPHIC DESIGN GLOSSARY
 

GRAPHIC DESIGN GLOSSARY

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E

Egyptian type: Originally, from 1815 on, bold face with heavy slabs or square serifs.

Electronic Proof:
A process of generating a pre-press proof in which paper is electronically exposed to the color separation negatives; the paper is passed through the electrically charged pigmented toners, which adhere electrostatically, resulting in the finished proof.

Elliptical dot: Halftone screens in which the dots are actually elongated to produce improved middle tones.

Ellipsis: A punctuation character consisting of three dots, or periods, in a row. It indicates that a word or phrase has been omitted.

Em, Em Space, Em Quad: A common unit of measurement in typography. Em is traditionally defined as the width of the uppercase M in the current face and point size. It is more properly defined as simply the current point size. For example, in 12-point type, em is a distance of 12 points.

Em Dash: A dash the length of an em is used to indicate a break in a sentence.

Embossed: A method of paper finishing whereby a pattern is pressed into the paper when it is dry.

Embossing: The molding and reshaping of paper by the use of special metal dies and heat, counter dies and pressure, to produce a raised image on the paper surface.

Em Space: A space as wide as the point size of the types. This measurement is relative; in 12-point type an em space is 12 points wide, but in 24-point type an em space is 24 points wide.

Encapsulated PostScript (EPS):
Language file format can contain both vector and bitmap graphics and is supported by virtually all graphic, illustration, and page-layout programs. The EPS format is used to transfer PostScript language artwork between applications. EPS can be easily exported from most graphics and desktop publishing applications.

Engraving:
A printing process whereby images such as copy or art are etched onto a plate. When ink is applied, these etched areas act as small wells to hold the ink; paper is forced against this die and the ink is lifted out of the etched areas creating raised images on the paper.

Estimate: The form used by the printer to calculate the project for the print buyer. This form contains the basic parameters of the project including size, quantity, colors, bleeds, photos etc.

Expanded (font): A font in which the set widths of the characters are wider than in the standard typeface. (Note: not the intercharacter space -- that is accomplished through letterspacing -- but the characters themselves).

Extended type: Typefaces that are wide horizontally -- Hellenic, Latin Wide, Egyptian Expanded...etc.

 

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